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Why Video Content Marketing is Vital for Your Brand in 2023

Updated: Dec 6, 2022

With the rising popularity of Social Media platforms such as Tiktok, Instagram and YouTube, video content has become more important than ever. Business owners and marketers are now jumping at every opportunity to do what they can with video, and here is why it should matter to you.


There is a common saying that, ‘an image is worth a thousand words.’ For video, you may multiply that by another thousand. Video content has become one of the most powerful forms of marketing as everyday social media platforms continue to grow in popularity.

What is video marketing and why is it important?

Video marketing has proven to be very effective when it comes to engaging audiences and promoting a brand’s products and/or services. Marketers and businesses often use video marketing strategies in order to grab their audience’s attention and make them feel involved in their latest campaigns. Like this video we did for a global healthcare brand "Ever Healthcare".


Using video content to market your brand or business online helps increase engagement on your digital and social media channels. Videos are not only effective at reaching audiences, but also give you the time to truly inform, engage, or educate your audience about the latest news and/or updates regarding your brand, business, or product.

Benefits of video marketing

The simple reason why video marketing has been gaining so much traction is due to its storytelling and relatable nature, making it relatively easy for audiences to feel engaged. Not only that, but video content can also be used to engage both prospects and clients across multiple

digital platforms all at the same time.

Why it should matter to you

With access to faster networks, entrepreneurs and small businesses have now also started focusing on the usage of video marketing for their products and services. This allows for them, and other companies that may include your competitors, to capture value from their audiences using those videos, bringing them more traffic, higher conversion rates, and even more retainer clients with great success.


Here is another great example of a branding video we did for "Worklounge".

How Radiate Studios can help you

At Radiate Studios we specialize in creative visual storytelling and filmmaking, tailored to the needs of our clients. If you’re looking to tell your story and are ready to connect with your audience on a new level, then feel free to reach us. Our talented team of multinational videographers and photographers in Bangkok, Thailand is prepared to deliver you the highest quality content for your social media and website today.

We are excited to get creative with you and shine light on your story. With some planning and a sparkle of storytelling, we can create marketing videos that will astound your audience.

You can contact Radiate Studios now or visit our website at www.radiatestudiosth.com to find more details.


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